YouTube Strategist
New
C
Crunchyroll, LLCEntertainment Anime
US-RemoteContractMiddle
Salary33.6 - 42 USD per hour
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Job Details
- Experience
- 2+ years
- Required Skills
- Data Analysis
Requirements
- 2+ years of experience in content strategy, social media, or YouTube-focused roles.
- Experience working with high-volume content workflows or publishing cadences.
- Strong understanding of YouTube platform dynamics, content optimization, and audience growth strategies.
- Proven ability to translate data into clear, actionable content recommendations.
- Experience working with external partners or agencies.
- Excellent communication skills with the ability to provide clear, creative direction and feedback.
- Strong understanding of internet culture, fandom communities, and content trends.
- Passion for anime and familiarity with the anime industry and audience behavior.
- Demonstrates a proactive, growth-oriented mindset.
Responsibilities
- Define and evolve the content strategy for Crunchyroll's global YouTube ecosystem, including the main channel and affinity channels.
- Provide creative direction for clips, Shorts, and channel programming.
- Provide input on affinity channel strategy and positioning to ensure clear audience targeting and differentiation.
- Partner with agency teams to guide content selection, packaging, and publishing approach.
- Curate and guide the selection of compelling and timely clip content for YouTube and broader social channels.
- Write, optimize, and refine video title best practices.
- Analyze YouTube performance data and deliver actionable insights and recommendations.
- Identify audience trends, content opportunities, and emerging formats to drive growth and engagement.
- Develop and refine testing frameworks to optimize performance.
- Partner with internal teams to support content monetization.
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