Senior Manager, Acquisition
New
M
Magic SpoonCPG DTC
We are also open to remote candidates across the US.Full-TimeManager
Salary130,000 - 160,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years
- Required Skills
- Project Management
Requirements
- 6+ years in paid media, paid acquisition, or growth marketing.
- Direct channel ownership and budget accountability experience.
- Deep hands-on experience driving paid social acquisition (Meta, TikTok) for a CPG/DTC brand.
- Operational fluency across performance and growth marketing channels.
- Experience writing creative briefs and providing performance-based feedback.
- Exceptional project management, communication, and stakeholder management skills.
- Familiarity with measurement methodologies (MMM/MMT, lift, attribution, survey).
Responsibilities
- Own paid social acquisition end-to-end for Meta, TikTok, and emerging platforms.
- Manage agency and consultant resources for creative testing, audience strategy, and pacing.
- Develop performance-led creative in partnership with Creative and Brand teams.
- Forecast and manage paid social budgets, tracking CAC, ROAS, and contribution margin.
- Own paid social testing roadmap across formats, audiences, and landing pages.
- Execute mid-funnel channels including podcast, influencer, and YouTube/OLV.
- Lead measurement strategy leveraging MMM/MMT insights.
- Provide strategic oversight for Amazon and TikTok Shop operations and agency partners.
- Partner with Finance, Retention, Retail, and Brand on integrated growth campaigns.
View Full Description & ApplyYou'll be redirected to the employer's site
