Senior Business Systems Analyst – Marketing Technology
New
USFull-TimeSenior
Salary130,000 - 180,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- AgileBusiness AnalysisMicrosoft DynamicsSalesforceCRM
Requirements
- 8+ years of experience as a Business Systems Analyst, Business Analyst, Solution Analyst, or similar role in enterprise technology environments.
- Strong experience with marketing and CRM platforms such as Salesforce, Microsoft Dynamics 365, and Marketo.
- Solid understanding of marketing technology ecosystems, including lead management, customer lifecycle flows, and marketing-to-CRM integrations.
- Strong technical aptitude with the ability to understand system integrations, data flows, dependencies, and architectural trade-offs.
- Proven ability to produce implementation-ready documentation, including user stories, process maps, and functional specifications.
- Experience working in Agile delivery environments alongside product managers, engineers, QA, and architects.
- Excellent communication and stakeholder management skills, with the ability to translate between technical and business audiences.
- Experience in B2B marketing processes such as lead routing, lifecycle management, and campaign integration is highly valued.
- Familiarity with tools such as Workfront or exposure to Adobe Experience Platform (AEP) is a plus.
- Background in engineering, development, or QA is considered an advantage.
Responsibilities
- Translate business and marketing objectives into detailed functional requirements, user stories, process flows, and acceptance criteria for engineering teams.
- Partner with product managers, architects, and engineering teams to support solution design across CRM, marketing automation, and integrated data ecosystems.
- Analyze requirements for feasibility, completeness, dependencies, and alignment with platform architecture and enterprise standards.
- Facilitate cross-functional workshops and working sessions to align stakeholders and resolve ambiguities in system behavior and requirements.
- Support backlog refinement, sprint planning, and release coordination within Agile delivery frameworks.
- Document assumptions, design decisions, dependencies, and requirement changes to ensure traceability and long-term maintainability.
- Assist in defining system configurations and validating that delivered solutions align with intended business and technical outcomes.
- Improve requirement quality and delivery consistency by introducing structure, clarity, and standardized documentation practices.
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