Marketing & Sales Automation Specialist
New
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent English
- Required Skills
- CRMData managementHubSpot
Requirements
- Bachelor’s degree in Technology, Data, Engineering, Business, or related fields, or equivalent practical experience.
- Fluent English, with ability to participate in meetings and communicate with international stakeholders.
- Proven experience working with GTM, CRM, marketing automation, or data platforms.
- Hands-on experience with Clay, including workflow building, enrichment, and automation processes.
- Strong knowledge of HubSpot CRM, including segmentation, workflows, lists, and data management.
- Experience with outbound tools such as Instantly, Smartlead, or Lemlist.
- Familiarity with email infrastructure tools and deliverability practices (e.g., Maildoso or similar).
- Strong data management skills, including cleaning, validation, deduplication, and quality assurance.
- Ability to design and connect multi-system workflows across marketing and sales ecosystems.
- Experience using AI tools to enhance automation and operational productivity.
Responsibilities
- Administer, configure, and optimize GTM, CRM, and marketing systems such as HubSpot, Clay, Instantly, Maildoso, Zoom, Octave, and AI-driven tools.
- Build and maintain workflows in Clay for account research, data enrichment, prospecting, CRM updates, and personalized campaign execution.
- Manage HubSpot operations including segmentation, data hygiene, imports/exports, reporting, and workflow automation.
- Translate business requirements into scalable automated workflows, system configurations, and integrated GTM processes.
- Support outbound campaign execution and email operations, ensuring performance and deliverability standards are met.
- Manage email infrastructure, including inbox setup, account warming, and deliverability optimization.
- Develop cross-system workflows connecting CRM, marketing campaigns, engagement data, and sales activities.
- Support AI-driven automation initiatives for research, personalization, and operational efficiency.
- Evaluate, implement, and optimize third-party tools to enhance the GTM tech stack.
- Troubleshoot system issues, data inconsistencies, and workflow failures across platforms.
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