Marketing Manager
New
T
The Quality Group FMCG / Sports Nutrition
Switzerland, remoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- German (Swiss German), French, English
- Experience
- 4–6 years
- Required Skills
- Project Management
Requirements
- 4–6 years of solid professional experience as a Brand or Marketing Manager in the FMCG / consumer goods sector
- Proven experience in leading or managing one or more brands in Switzerland with revenues of at least CHF 50 million
- Deep experience in managing a D2C business
- Experience running omnichannel campaigns (including mass media, influencer marketing, social media, and point of sale)
- Strong hands-on mentality and excellent project management skills
- Strategic, creative, and data-driven mindset
- Confident in handling digital marketing tools
- Native-level German (Swiss German) and French proficiency
- Confident English for internal communication
Responsibilities
- Develop and implement the brand strategy for Switzerland by linking global guidelines with local consumer insights
- Define the marketing activation calendar and lead the planning and execution of omnichannel campaigns
- Co-create the local product portfolio based on the needs and potentials of the Swiss market
- Brief and manage agencies to create brand-compliant, locally relevant assets
- Track brand metrics and campaign KPIs for continuous optimization
- Work closely with cross-functional teams to guarantee a consistent brand experience
- Coordinate closely with local commercial teams to align marketing activities with market and sales targets
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