- Develop and implement regional P2P expansion strategies to ensure sustainable business growth.
- Monitor regional regulatory developments and assess their impact on P2P business models.
- Design and optimize advertiser (merchant) onboarding, segmentation, and incentive structures.
- Maintain close engagement with key merchants to ensure liquidity depth and spread competitiveness.
- Collaborate with Product and Engineering teams to enhance P2P transaction workflows and feature design.
- Monitor core P2P KPIs and conduct data analysis to identify growth bottlenecks and risk patterns.
- Track competitor strategies and propose strategic responses based on market shifts.