Growth Marketing Specialist
New
M
MyFitnessPalConsumer App Marketing
Remote - USFull-TimeMiddle
Salary70,000 - 90,000 USD per year
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Job Details
- Experience
- 2-4 years
- Required Skills
- Data Analysis
Requirements
- 2-4 years of experience in growth, paid acquisition, performance marketing, or consumer app marketing
- Hands-on experience running paid advertising campaigns profitably for a consumer mobile app, subscription app, health/wellness app, or similar product
- Working knowledge of Apple Search Ads, Meta, and TikTok
- Solid understanding of CAC, LTV, ROAS, payback period, and core subscription app economics
- Experience supporting creative testing and collaborating with UGC creators, influencers, or creative strategists
- Analytical mindset with comfort working in dashboards, attribution tools, and performance data
- Experience with mobile attribution platforms such as AppsFlyer, Adjust, Singular, Branch, or similar
- Clear communicator who can craft data-backed recommendations and tailor messaging to different audiences
Responsibilities
- Execute paid advertising campaigns across major digital platforms, including Meta, TikTok, Google, Snapchat, and other emerging channels
- Proactively identify and recommend specific acquisition improvements and channel optimizations based on performance analysis
- Contribute to retention and engagement initiatives through channel execution and lifecycle insights
- Identify growth experiments, conversion opportunities, and user acquisition improvements in partnership with product and analytics teams
- Analyze campaign performance, including CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics
- Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions
- Build and maintain testing frameworks for paid ads, creative, landing pages, and offers
- Support a high-velocity growth culture through structured experimentation, clear reporting, and disciplined execution
- Manage multiple projects simultaneously, making informed tradeoffs and escalating risks to your manager as needed
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