Principal Product Manager - Growth
New
Remote-first work environment with flexibility across the United States and Canada (eligibility-based).Full-TimePrincipal
Salary196,080 - 298,300 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Data AnalysisProduct ManagementSEOA/B testing
Requirements
- 6+ years of product management experience, including ownership of consumer-facing product growth initiatives.
- Proven track record of improving acquisition, activation, or retention metrics through data-driven product strategies.
- Strong experience with experimentation frameworks and A/B testing methodologies in a consumer product environment.
- Demonstrated ability to leverage both qualitative and quantitative data to inform product decisions.
- Strong understanding of SEO and organic growth strategies, particularly for content-driven or UGC platforms.
- Experience working with cross-functional teams including engineering, design, and data science.
- Excellent communication skills with the ability to influence stakeholders at all levels, including executive leadership.
- Strong ability to manage ambiguity and operate effectively in fast-paced, evolving environments.
Responsibilities
- Own the end-to-end user growth strategy across acquisition, activation, and early retention on web and mobile platforms.
- Lead SEO-driven growth initiatives, improving discoverability, indexing, and organic traffic as a primary acquisition channel.
- Define growth objectives, success metrics, and guardrails to guide prioritization and measure product impact.
- Design and execute high-velocity experimentation programs across the funnel, using data-driven insights to refine strategy.
- Identify and develop new growth levers, including referrals, lifecycle engagement, and platform-specific expansion opportunities.
- Partner closely with engineering, design, data science, and product operations to build and scale growth features and systems.
- Navigate ambiguity and cross-functional complexity while driving alignment and execution across multiple stakeholders.
- Translate qualitative and quantitative insights into actionable product decisions and roadmap priorities.
- Influence broader product and company strategy through growth insights and performance analysis.
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