Demand Generation Specialist
New
United StatesFull-TimeMiddle
Salary75,000 - 90,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Digital MarketingCRM
Requirements
- Bachelor’s degree in marketing, business, or related field.
- 5+ years of experience in demand generation, digital marketing, or performance marketing.
- Hands-on experience with paid media (Google Ads, PPC, display).
- Hands-on experience with paid LinkedIn campaigns.
- Familiarity with ABM concepts, tools, and execution.
- Strong analytical skills.
- Experience with marketing automation and CRM tools (e.g., Eloqua, Microsoft Dynamics or similar).
- Excellent written and verbal communication skills.
- B2B experience preferred.
Responsibilities
- Plan, execute, and optimize paid demand generation campaigns across Google Ads, display, PPC, and paid search.
- Own paid LinkedIn strategy and execution, including campaign setup, targeting, and messaging.
- Manage content syndication programs in partnership with external vendors.
- Support and execute ABM strategies in collaboration with sales and marketing leadership.
- Track performance across channels and provide reporting/insights to stakeholders.
- Work closely with sales and regional marketing to ensure lead handoff and CRM alignment.
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