VP, Revenue Marketing
New
Flexible remote work within the United StatesFull-TimeVp
Salary205,000 - 245,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- SalesforceSEOHubSpot
Requirements
- 10+ years of experience in revenue marketing, demand generation, or growth leadership roles within B2B SaaS or technology-driven environments.
- Proven ownership of pipeline targets and demonstrated accountability for revenue outcomes tied to marketing performance.
- Hands-on experience across full-funnel demand generation, including paid search, display, programmatic, SEO, and ABM programs.
- Strong expertise with marketing and sales technology stacks, including platforms such as HubSpot, Marketo, Salesforce, and ABM/intent tools like 6sense or Demandbase.
- Experience building or scaling content, SEO, and web conversion strategies that directly contribute to pipeline growth and revenue impact.
- Strong understanding of attribution, analytics, and revenue reporting frameworks, with the ability to defend marketing impact with data.
- Demonstrated ability to design and execute AI-enabled marketing systems, workflows, and automation-driven campaigns.
- Experience leading cross-functional collaboration with Sales, Product Marketing, and Revenue Operations teams.
- High execution ability in lean environments, with strong bias toward building, testing, and iterating quickly.
- Excellent communication skills, executive presence, and ability to influence senior stakeholders.
Responsibilities
- Own the full demand generation engine, including paid media, SEO, programmatic channels, and emerging generative engine optimization (GEO), ensuring consistent pipeline delivery and measurable revenue impact.
- Lead field marketing strategy across multiple regions, aligning programs with ICPs, sales priorities, and clearly defined pipeline contribution targets.
- Build and optimize web strategy as a core conversion platform, including site architecture, landing pages, content pathways, and conversion rate optimization.
- Drive content and SEO systems that build authority, increase visibility in both search engines and AI-generated discovery environments, and convert awareness into pipeline.
- Own event marketing strategy and attribution, ensuring all third-party and field events are tied to measurable pipeline outcomes and ROI.
- Develop and run AI-native marketing workflows, leveraging automation and AI systems to accelerate execution, testing, iteration, and performance optimization.
- Partner closely with Sales and GTM leadership to align on pipeline goals, account-based strategies, and revenue forecasting.
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