Job Details
- Experience
- 10+ years
- Required Skills
- Digital MarketingCRM
Requirements
- 10+ years of progressive marketing experience, including at least 3–5 years within the property and casualty insurance sector.
- Strong understanding of catastrophe-exposed insurance markets including coastal wind, flood, wildfire, and surplus lines environments.
- Experience leading both B2B and B2C marketing initiatives, particularly within insurance distribution and policyholder communications.
- Proven expertise managing CRM platforms, marketing automation systems, analytics dashboards, and modern MarTech ecosystems.
- Demonstrated ability to build and scale marketing functions in fast-paced, growth-oriented organizations.
- Strong written, verbal, and presentation skills with the ability to influence diverse audiences and executive stakeholders.
- Experience driving measurable revenue growth, pipeline generation, and marketing performance through strategic campaigns.
- Creative mindset with strong branding instincts and an eye for compelling design and messaging.
- Bachelor’s degree in Marketing, Business, Communications, or a related field required; advanced degree preferred.
- Comfortable operating in remote work environments with occasional travel for meetings, conferences, and team collaboration.
Responsibilities
- Define and lead the overall brand strategy, ensuring consistent messaging and positioning across agents, brokers, carrier partners, and policyholders.
- Develop and execute marketing initiatives that support distribution growth, agent recruitment, and expansion into new geographic markets.
- Build targeted campaigns and co-marketing programs tailored to independent agents, wholesale brokers, and specialty insurance distribution channels.
- Oversee digital marketing efforts including website strategy, email campaigns, SEO/SEM, LinkedIn presence, analytics, and emerging digital platforms.
- Create compelling content such as thought leadership articles, market insights, catastrophe event communications, and sales enablement materials.
- Translate complex underwriting, product, and market information into clear, engaging narratives that resonate with industry audiences.
- Monitor industry trends, regulatory changes, and competitive dynamics to support strategic market positioning and expansion decisions.
- Lead event and conference marketing strategies, maximizing brand visibility and relationship-building opportunities within the insurance ecosystem.
- Manage and mentor a marketing team while overseeing external vendors, agency relationships, budgets, and campaign performance metrics.
- Drive measurable pipeline growth, revenue generation, and marketing ROI through data-driven decision-making and continuous optimization.
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