Director, Marketing Data Operations
New
USFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- SQLSalesforceCRMHubSpot
Requirements
- 8+ years of experience in marketing operations, revenue operations, or marketing data management within a B2B environment.
- Minimum 3 years of people leadership experience, including managing geographically distributed or global teams.
- Deep hands-on expertise with HubSpot and Salesforce, including workflows, campaign management, reporting, segmentation, and CRM data structures.
- Strong experience managing campaign taxonomy, UTM governance, and attribution frameworks at scale.
- Advanced understanding of first-touch, last-touch, and multi-touch attribution models, including the supporting data infrastructure required for accurate reporting.
- Proven experience overseeing large-scale email marketing operations, including deliverability, segmentation, automation, and reporting processes.
- Strong analytical, communication, and cross-functional collaboration skills.
- Familiarity with intent data platforms, ABM technologies, enrichment tools, and paid media tracking infrastructure is highly desirable.
- Working knowledge of SQL, data querying, or attribution validation processes is considered a strong advantage.
- Experience leveraging AI tools or automation technologies.
Responsibilities
- Lead the development and optimization of the marketing data operations infrastructure, ensuring accurate audience segmentation, campaign execution, and attribution across global marketing initiatives.
- Define and maintain scalable segmentation strategies, including persona frameworks, lifecycle stages, ICP scoring, and audience governance within marketing automation and CRM platforms.
- Own the global campaign taxonomy and UTM governance framework to ensure consistency, tracking integrity, and reliable multi-channel reporting.
- Manage the end-to-end marketing attribution ecosystem, connecting campaign engagement, lead creation, pipeline generation, and revenue reporting across multiple systems.
- Partner with analytics and finance teams to support marketing performance measurement, including funnel reporting, CAC, ROAS, LTV, and multi-touch attribution modeling.
- Oversee global email operations teams responsible for campaign deployment, quality assurance, list management, deliverability, and operational SLAs across multiple business units.
- Develop engagement reporting frameworks and operational workflows that improve lead follow-up, customer engagement, and campaign efficiency.
- Collaborate closely with enterprise systems, revenue operations, sales, and demand generation teams to ensure alignment between operational processes and broader business objectives.
- Evaluate and operationalize data enrichment, intent data, and account-based marketing technologies to improve targeting precision and pipeline acceleration.
- Drive continuous improvement initiatives through automation, operational governance, and the thoughtful integration of AI-powered tools and workflows.
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