Product Marketing Manager - Builder Audience
New
Remotely in the United StatesFull-TimeSenior
Salary153,000 - 317,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Cross-functional collaboration
Requirements
- 7+ years of experience in product marketing or related roles
- Experience launching net-new products or 0 → 1 initiatives
- Ability to quickly learn and market highly technical products
- Strong communication skills with the ability to translate technical details for diverse audiences
- Proven track record of leading cross-functional go-to-market initiatives
- Experience partnering with Product teams and driving alignment with executive partners
- Comfort with technical concepts (e.g., LLMs, software development lifecycle, or no-code logic)
Responsibilities
- Own end-to-end product marketing efforts for a key Figma product that touches designers, developers, and/or other builders
- Develop go-to-market strategies for product launches—ranging from 0 → 1 initiatives to enhancements
- Translate technical capabilities into clear, differentiated product positioning and messaging
- Partner with Product to run beta programs, including customer outreach, feedback collection, and success story promotion
- Drive adoption and engagement through educational and community-focused content
- Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention
- Equip Sales with competitive positioning and enablement materials
- Define new audiences and lead the strategy for growing Figma beyond our core build users
- Dogfood and demo new features to understand their technical limits
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