Lead Product Marketer, Developer Platform
New
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HubSpotDeveloper Platform
Remote - USAFull-TimeLead
Salary144,000 - 216,000 USD per year
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Job Details
- Required Skills
- RESTful APIsSaaS
Requirements
- Significant experience in product marketing, technical marketing, or developer-focused go-to-market roles within a SaaS or product-led growth company.
- Demonstrated success owning and executing end-to-end launches for technical or developer-facing products.
- Strong understanding of developer ecosystems, APIs, webhooks, CLI, integrations, and technical platform concepts.
- Ability to communicate complex technical concepts clearly to both technical and non-technical audiences.
- Experience developing positioning, messaging, and narratives for emerging or evolving product categories.
- Proven ability to lead complex cross-functional initiatives with multiple stakeholders and competing priorities.
- Strong executive communication and storytelling skills with the ability to influence senior leaders.
- Data-driven approach to measuring adoption, engagement, and launch effectiveness.
- Experience leveraging AI tools and workflows to improve efficiency and accelerate execution.
- High ownership mindset with the ability to operate independently in ambiguous environments.
Responsibilities
- Lead go-to-market strategy, positioning, naming, messaging, and release marketing for HubSpot’s developer products.
- Orchestrate launches for technical products including APIs, AI coding tools, MCP, CLI, Developer Platform, etc.
- Define and evolve HubSpot’s emerging builder persona across traditional developers and AI-assisted builders.
- Partner closely with Product Management, Developer Relations, Engineering, and executive stakeholders.
- Build cohesive external narratives that translate technically complex capabilities into clear value.
- Identify and experiment with new routes to market that drive awareness, engagement, and adoption.
- Develop launch assets, enablement materials, newsletters, campaign messaging, FAQs, and technical marketing content.
- Drive cross-functional coordination while proactively identifying dependencies and mitigating launch risks.
- Analyze market trends, competitive positioning, and usage data to refine strategy.
- Support HubSpot builder-focused events and technical product showcases.
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