Demand Generation Manager
Fully remote work environment (USA or Canada).Full-TimeManager
SalaryAt least 110,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 5+ years of experience in demand generation or B2B marketing, preferably in SaaS, fintech, or technology environments.
- Strong experience with marketing automation tools such as HubSpot, Marketo, and Salesforce.
- Proven track record of building and executing demand generation strategies that drive inbound pipeline growth.
- Experience with multi-channel campaigns, including email marketing, ABM, events, and digital programs.
- Strong analytical skills with the ability to measure ROI and optimize funnel performance.
- Ability to design and execute lead nurturing and lifecycle marketing strategies.
- Excellent written and verbal communication skills with strong storytelling and messaging capabilities.
- Highly proactive mindset with a bias toward action, experimentation, and continuous improvement.
- Strong curiosity and willingness to iterate based on data and feedback.
- Comfortable using AI tools to accelerate marketing execution and decision-making.
Responsibilities
- Own and execute quarterly demand generation strategies aligned with sales objectives and pipeline growth targets.
- Design and launch multi-channel campaigns including email, digital, ABM-lite, events, webinars, and partnerships.
- Partner with Sales and Revenue Operations to define and prioritize target accounts and growth opportunities.
- Build, manage, and optimize nurturing programs across the buyer journey.
- Track, analyze, and report on funnel performance.
- Use marketing automation platforms to execute campaigns.
- Continuously optimize landing pages, messaging, and conversion paths.
- Identify new growth opportunities and experiment with innovative demand generation approaches.
- Collaborate cross-functionally to ensure alignment across product, sales, and marketing initiatives.
- Leverage AI tools as a core part of campaign development, execution, and optimization workflows.
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