Demand Generation Manager
New
K
k-IDCompliance Infrastructure
United States, Singapore or RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 6 to 10 years
- Required Skills
- Artificial IntelligenceHubSpot
Requirements
- 6 to 10 years of B2B marketing experience in demand generation or growth marketing.
- Track record of driving qualified pipeline for B2B SaaS or infrastructure/compliance/security companies.
- Deep understanding of the full marketing funnel.
- Proficiency in multi-channel campaigns (email, paid media, webinars, events, ABM).
- Strong analytical skills and experience in funnel conversion reporting.
- Ability to write campaign messaging for complex technical/regulatory topics.
- Experience working closely with Sales against revenue goals.
- Proficiency in Hubspot and AI tools for marketing orchestration.
- Experience with enterprise-sales led, ABM, and PLG-led demand generation.
- Excellent written and verbal communication skills.
Responsibilities
- Develop and execute demand generation campaigns that drive qualified leads, pipeline, and revenue.
- Build targeted account-based campaigns for enterprise prospects across priority verticals.
- Partner with Sales on named account strategy, messaging, and outreach sequences.
- Plan and execute webinars, virtual events, roundtables, and conference follow-up campaigns.
- Maintain accurate campaign and channel reporting in HubSpot.
- Use AI tools to improve campaign speed, quality, personalization, and measurement.
- Coordinate with product, brand, comms, and policy teams to align narratives.
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