- Lead end-to-end product launches including positioning, messaging, and sales readiness.
- Develop product-level messaging frameworks tailored to specific buyer personas and use cases.
- Maintain and update competitive positioning using market signals and Gong data.
- Build and maintain sales enablement assets including battlecards and objection-handling guides.
- Serve as the primary marketing contact for the sales team regarding product and positioning.
- Track and report on launch readiness and the adoption of enablement materials.
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