Marketing Lead
New
Australia, Canada, France, Germany, India, Ireland, Netherlands, Sweden, United Kingdom, United States / Remote / EUFull-TimeLead
Salary168,000 PLN per year
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Job Details
- Languages
- Polish, English
- Experience
- At least 4 years
- Required Skills
- Data AnalysisContent creationLead GenerationSaaSHubSpot
Requirements
- At least 4 years of experience in B2B marketing or a GTM role at a startup or scaleup
- Proven track record of building customer acquisition strategies
- Ability to independently create content and marketing materials
- Analytical mindset and comfort with data, hypothesis testing, and drawing conclusions
- High autonomy and ability to operate under significant uncertainty
- Proficiency in Polish and English at C1+ level
Responsibilities
- Building and executing the GTM strategy for the AI accounting automation platform
- Identifying and segmenting target audiences (accounting offices, finance departments, SME owners)
- Designing and running lead generation campaigns (outbound, content, paid, partnerships)
- Creating sales and marketing materials (decks, one-pagers, case studies)
- Collaborating with the founder and product team on positioning and value communication
- Building brand presence in the accounting and fintech ecosystem
- Monitoring GTM metrics and iterating quickly based on results
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