Fractional Marketing Lead
New
United StatesContractLead
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsCRMHubSpot
Requirements
- Proven experience as a Fractional CMO or Growth Lead for premium education or high-level coaching brands.
- Understanding of behavioral health, psychotherapy, or professional practitioner training sectors.
- Success in scaling founder-led brands where trust-based conversion and thought leadership are primary drivers.
- Ability to build complex educational ecosystems.
- Strong background in high-ticket funnel architecture, membership models, and scalable lead generation.
- Alignment with the nuanced nature of behavioral transformation.
- Proficiency with CRM and marketing automation (e.g., Keap, HubSpot, GoHighLevel).
- Familiarity with Learning Management Systems (e.g., Kajabi, Teachable).
- Experience with analytics tools like Google Analytics and performance tracking.
Responsibilities
- Lead the long-term growth strategy and positioning of the platform.
- Architect high-trust, high-ticket application funnels and membership structures.
- Amplify the founder-led brand through strategic content ecosystems.
- Oversee the implementation of scalable CRM and automation infrastructure.
- Lead team alignment and coordinate specialist agencies.
- Develop robust KPIs to monitor international scaling and customer journey optimization.
- Facilitate market expansion in English-speaking territories.
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