Growth Marketing Lead, Integrated Marketing
New
This position is US - Remote Eligible. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity., PST working hoursFull-TimeLead
Salary160,000 - 200,000 USD per year
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Job Details
- Experience
- 9 + years
- Required Skills
- SEOStakeholder managementCRM
Requirements
- Bachelor's degree or equivalent combination of education and progressive experience
- 9 + years in growth or performance marketing for consumer products; marketplace or travel experience preferred.
- Proven ownership of multiple levers (Paid Social, Display, SEO, CRM/Lifecycle, Affiliates) with a record of beating aggressive ROAS / LTV goals.
- Fluency in experimentation design, incrementality measurement, and channel attribution.
- Strategic storyteller who influences cross-functional leaders without direct authority.
- Demonstrated success weaving brand narratives into performance campaigns for premium or luxury audiences.
- Thrives in ambiguity. Juggles many moving parts, prioritizes high-impact work, and flexes between strategy and hands-on execution.
- Naturally collaborative; excels at stakeholder management and driving alignment through data-led recommendations.
Responsibilities
- Architect and execute growth programs that accelerate bookings and revenue for Airbnb’s Hotels & Luxe categories.
- Design, launch, and scale campaigns that drive bookings growth, contribution margin, and efficient ROAS.
- Build a test-and-learn roadmap for new product incubations (e.g., Hotels) and align priorities with business OKRs.
- Integrate performance tactics with brand moments to create a seamless, end-to-end guest experience.
- Translate insights into clear project plans, rallying channel owners and cross-functional partners to deliver measurable impact.
- Lead regular stand-ups with channel leads to review performance and reprioritize growth levers.
- Deep-dive growth marketing trends; using insights to influence business, product, supply and other xfn partners.
- Craft data-backed recommendations for budget shifts or incremental investment based on ROAS and payback.
- Scope and socialize new growth opportunities that connect brand storytelling with performance channels.
- Brainstorm with paid and owned-channel teams on how to surface Luxe and Hotel inventory to high-value audiences across all marketing surfaces.
- Evangelize results and next steps to senior leadership - highlighting where to scale and where to pause.
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