- Shape messaging and positioning across go-to-market channels and assets for a technical market.
- Lead the marketing side of the product release process with Product, Engineering, Sales, and Customer Success.
- Define and execute go-to-market strategy for features, capabilities, integrations, and partnerships.
- Build knowledge of the competitive landscape and turn it into positioning and assets.
- Develop content assets and sales enablement materials for the buyer journey.
- Engage directly with customers and turn their stories into proof points.
- Support analyst relations and Vantage's representation in category conversations.