Growth Marketing Manager
New
P
PairedSaaS Consumer Tech
MexicoFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4 to 6 years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 4 to 6 years in lifecycle, retention, or marketing automation
- Hands-on builder experience with a modern behavioral ESP (Klaviyo, Customer.io, or comparable)
- Capable of configuring complex trigger logic
- Direct experience running CRO programs using tools like VWO, Optimizely, or GA experiments
- Strong understanding of event-based trigger architecture
- Ability to write on-brand copy and configure behavioral logic
- Comfortable with defining segments, reading performance reports, and making data-informed decisions
- Experience integrating NPS or satisfaction surveys into a marketing workflow
Responsibilities
- Run a continuous A/B testing program across landing pages, paywall, pricing page, signup flow, and checkout.
- Partner with design and engineering to ship tests quickly and instrument them correctly.
- Build and optimize five behavioral email sequences tied to distinct user signals.
- Build a 0-to-100 user Satisfaction Score combining usage, feature engagement, survey response, and login behavior.
- Deploy the full survey framework: onboarding NPS, quarterly NPS, feature feedback, re-engagement, and churn surveys.
- Lead ESP selection and own domain authentication and deliverability.
- Scope the event tracking pipeline with engineering.
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