Founding Performance Marketer
New
IndiaFull-TimeMiddle
Salary1,500,000 - 3,000,000 INR per year
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Job Details
- Experience
- 3+ yrs
- Required Skills
- A/B testing
Requirements
- 3+ years of hands-on performance marketing experience.
- Proven experience owning paid acquisition budgets, growth targets, CAC goals, and campaign performance metrics.
- Experience marketing a consumer product or product-led SaaS product in the US market.
- Strong analytical mindset with experience making data-driven growth decisions.
- Comfortable working in fast-moving startup environments with high ownership and ambiguity.
- Ability to independently execute campaigns end-to-end.
Responsibilities
- Own paid acquisition across Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging paid channels.
- Manage and optimize acquisition budgets with clear CAC, activation, conversion, and ROAS goals.
- Build and improve landing pages, acquisition funnels, onboarding journeys, retargeting flows, and conversion systems.
- Run rapid experiments across creatives, messaging, audience targeting, bidding strategies, and funnel optimization.
- Partner with product, design, and content teams to improve user acquisition and activation outcomes.
- Analyze campaign performance and user behavior to identify scalable growth opportunities.
- Help shape broader growth and go-to-market strategy.
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