Google Ads Specialist
New
P
PavagoDigital Marketing
Pakistan, U.S. Business HoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent English
- Experience
- 2+ years
- Required Skills
- Data AnalysisGoogle AnalyticsLead GenerationA/B testing
Requirements
- 2+ years hands-on experience with Google Ads
- Active Google Ads Certification
- Strong experience with Search Ads and Performance Max campaigns
- Strong experience with Google Tag Manager and Google Analytics
- Proven experience with lead generation campaigns
- Strong analytical mindset and data-driven decision-making skills
- Fluent English communication
- Ability to work U.S. hours
Responsibilities
- Manage campaigns in Google Ads (Search + Performance Max)
- Optimize bids, budgets, keywords, and targeting
- Improve lead quality, conversion rates, and ROI
- Monitor and analyze performance using Google Analytics
- Ensure clean attribution and accurate reporting
- Build campaigns from scratch including structure, ad groups, and copy
- Conduct A/B testing, keyword research, and competitor analysis
- Implement and troubleshoot tracking via Google Tag Manager and Google Analytics
- Deliver weekly performance reports with actionable insights
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