Senior Media Specialist
Fully remote work environment within the United States.Full-TimeSenior
Salary90,000 - 110,000 USD per year
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Job Details
- Experience
- Minimum of 5 years of experience in marketing
- Required Skills
- Project ManagementData AnalysisA/B testing
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 5 years of experience in marketing, preferably in traditional, local, or healthcare-focused marketing environments.
- Strong understanding of media planning, campaign optimization, and A/B testing methodologies.
- Proven ability to analyze campaign performance data and translate insights into actionable recommendations.
- Excellent communication and cross-functional collaboration skills.
- Strong project management abilities, including resource planning, deadline management, and multi-project coordination.
- Ability to proactively recommend strategies and present ideas confidently to senior stakeholders.
- Analytical mindset with strong attention to detail and comfort working with performance metrics and reporting tools.
- Experience supporting integrated marketing campaigns across multiple channels is highly preferred.
Responsibilities
- Plan, activate, and optimize traditional and localized media campaigns that support health screening programs and clinical research initiatives.
- Manage relationships with media vendors and external partners to ensure efficient campaign delivery and execution.
- Identify and test new growth opportunities and marketing channels to expand audience reach and improve campaign performance.
- Conduct ongoing A/B testing across creative assets and media channels to improve engagement, awareness, and conversion metrics.
- Collaborate with marketing, operations, clinical, and content development teams to align campaign strategies and incorporate participant feedback into optimization efforts.
- Build and maintain performance dashboards and reporting systems to track campaign effectiveness and audience behavior over time.
- Develop media strategies that strengthen both top-of-funnel awareness and mid-funnel engagement while supporting measurable conversion goals.
- Manage local business listings through listing management tools and support public relations and communication initiatives as needed.
- Contribute to ad hoc marketing projects and continuous improvement initiatives across the organization.
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