Senior Media Specialist
New
C
Care AccessHealthcare Research
Remote within the United States.Full-TimeSenior
Salary90,000 - 110,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisReportingMarketingA/B testing
Requirements
- 5+ years of experience in marketing (traditional or localized marketing, preferably in healthcare)
- Proactively define and recommend strategies to senior leader
- Strong understanding and experience with A/B testing
- Excellent communication and project management skills
- Strong project management skills including planning resources, managing deadlines, and objectives
- Ability to calculate performance of campaigns and gather conclusions
- Bachelor’s degree in Marketing or a similar field
Responsibilities
- Plan for media allocated to our health screening programs and clinical studies on traditional / localized media
- Manage relationships with vendors
- Identify new growth channels and execute testing
- A/B test creative continuously across all channels
- Work with Growth Marketing Manager and Content Development teams to share insights on performance
- Work with operational, clinical and other teams to plan advertising campaigns and get insight on participant feedback
- Manage reports and dashboards to track creative and audience performance over time
- Develop strategies that focus on conversion, as well as improve top and mid-funnel campaigns
- Manage local listings through listing management tool
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