Paid Media Manager
New
USContractManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisDigital Marketing
Requirements
- 5+ years of experience in digital marketing with a strong focus on paid social media (Meta and TikTok required)
- Hands-on experience building, launching, and optimizing paid media campaigns
- Strong understanding of UTM tracking, campaign tagging, and basic attribution frameworks
- Experience working with creator content, influencer marketing, or performance-driven social campaigns
- Ability to manage multiple campaigns simultaneously
- Strong analytical skills with the ability to interpret campaign data
- Excellent collaboration and communication skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Responsibilities
- Plan, execute, and optimize paid social “boosting” campaigns for creator content across platforms such as Meta (Instagram) and TikTok
- Manage end-to-end campaign setup including audience targeting, budget allocation, UTM tracking, and performance reporting
- Coordinate campaign timelines, creative assets, approvals, and operational workflows
- Monitor key performance indicators such as traffic, conversions, engagement, and revenue contribution
- Collaborate with campaign operations and sales teams
- Analyze campaign performance to identify optimization opportunities and improve ROI
- Support scalable media execution processes
- Contribute to attribution analysis and reporting
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