Head of Paid Media
New
R
RYNO Strategic SolutionsDigital Marketing
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 10+ years in Paid Media marketing; 7+ years leading and developing high-performing teams
- Required Skills
- Lead GenerationDigital MarketingGenerative AI
Requirements
- 10+ years of experience in Paid Media marketing within a fast-paced agency environment.
- 7+ years of experience leading and developing high-performing teams.
- Advanced expertise across Google Ads and Meta Ads Manager.
- Understanding of the home services industry.
- Experience with local service and lead-generation platforms such as Angi and Yelp.
- Demonstrated ability to drive innovation through strategic testing and experimentation.
- Strong proficiency in synthesizing complex performance data for executive stakeholders.
- Deep understanding of generative AI and LLMs in marketing.
Responsibilities
- Develop and refine the agency’s comprehensive paid media strategy and operating playbook.
- Lead strategic adoption of AI-driven tools and LLM-driven search behaviors.
- Design and scale the paid media department structure to support growth.
- Manage team development through hiring, coaching, and mentorship.
- Act as a strategic advisor for enterprise accounts to drive retention and growth.
- Collaborate with Client Success, SEO, Web, and Sales teams on integrated strategy.
- Manage executive relationships with major platforms like Google, Microsoft, Meta, and Yelp.
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