Head of Marketing
New
S
Sola Kids DentalHealthcare
Western US Remote (LA, SF, Phoenix, or Denver preferred)Full-TimeManager
Salary125,000 - 150,000 USD per year
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Job Details
- Languages
- Spanish
- Experience
- 2-4 years or 3-6 years depending on profile
- Required Skills
- Digital MarketingData analytics
Requirements
- 2-4 years experience in consulting or investment banking (Profile 1)
- 3-6 years experience in digital/growth/performance marketing at high-growth tech, healthcare, or consumer company (Profile 2)
- Strong ownership and professional horsepower
- Strong interest in multi-site healthcare
- Willingness to travel approximately twice per month
Responsibilities
- Define visual identity and voice for multi-state expansion
- Audit all patient touchpoints to ensure consistency
- Own creative production for billboards, in-office collateral, digital ads, and website
- Own new patient acquisition across paid search, social, local SEO, Google Business, and direct mail
- Manage agency relationships and monthly marketing budget to hit CAC targets
- Oversee organic social media strategy and content execution
- Build pre-opening marketing playbook for new markets and offices
- Build marketing dashboards and report on spend, CAC, CPL, and patient acquisition
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