Lifecycle Marketing Manager, LATAM
New
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Life360Mobile App, Consumer Tech
This role can be based in London, with a hybrid model of remote and in-person/office meetings (2 -3 days a month), or remotely from Mexico.Full-TimeManager
Salary81,500 - 97,000 GBP per year
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Job Details
- Languages
- Portuguese, Spanish, English
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisCRM
Requirements
- Knowledge of digital marketing platforms with technical Braze experience.
- Experience launching and/or managing international marketing efforts across multiple languages.
- Fluency in either Portuguese or Spanish.
- Experience in B2C subscription business (ideally app based with a freemium model).
- At least 5+ years of marketing experience, specifically in owned media channels such as email marketing and in-app marketing.
- Experience driving revenue and engagement through LCM campaigns.
- Effective time management, creative, analytical, and organisational skills.
- Strong at data analysis and making data-informed decisions.
- Strong communicator both written and verbal.
- Strong attention to detail and project management skills.
Responsibilities
- Structure the first regional LCM plan for LATAM with a strategic opportunity to drive impact and scale.
- Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform.
- Manage the end-to-end cross-channel marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy.
- Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention.
- Define best practices for International LCM infrastructure including segmentation, translations, channel performance and the implementation of new channels.
- QA campaigns with test engineering and marketing QA teams.
- Aggregate, summarise, and share campaign results that have clear insights and takeaways.
- Collaborate with Product Managers, Marketers, and Engineering to implement Lifecycle marketing plans.
- Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap.
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