Senior Paid Social Specialist
S
Soar With UsDTC E-commerce
Remote-first (UK-based)Full-TimeSenior
Salary40,000 - 55,000 GBP per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Shopify
Requirements
- 3+ years of hands-on paid social experience within an agency or DTC e-commerce environment.
- Strong working knowledge of Meta Ads Manager and TikTok Ads Manager.
- Proven experience managing and scaling e-commerce advertising campaigns.
- Deep understanding of campaign structure, audience strategy, creative testing, and performance optimisation.
- Comfortable analysing data across Triple Whale, Shopify, GA4, and platform reporting tools.
- Strong commercial awareness and understanding of e-commerce growth metrics.
- Organised, detail-oriented, and able to manage multiple accounts effectively.
- Proactive mindset with a strong bias toward testing and action.
- Excellent communication skills and confidence working within client-facing teams.
Responsibilities
- Manage and optimise paid social campaigns across Meta and TikTok for a portfolio of DTC e-commerce brands.
- Monitor performance daily and make proactive adjustments to improve efficiency and growth.
- Execute full-funnel strategies across prospecting, retargeting, and retention activity.
- Identify opportunities to scale winning campaigns while maintaining profitability.
- Analyse campaign performance using Meta Ads Manager, Triple Whale, Shopify, and internal reporting tools.
- Track and optimise against key KPIs including NC-ROAS, CAC, MER, and eROAS.
- Work closely with Creative Strategists to provide feedback on ad performance and testing roadmaps.
- Support Growth Strategists in client calls and performance reviews.
- Collaborate within a pod to ensure strategy and execution remain aligned.
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