Senior Manager, North America Field Marketing
New
CanadaFull-TimeManager
Salary125,000 - 209,000 CAD per year
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Job Details
- Experience
- 6–10 years
- Required Skills
- Project ManagementMicrosoft Power BISalesforceBudget management
Requirements
- 6–10 years of experience in B2B marketing, field marketing, or demand generation.
- Proven track record of executing programs that drive pipeline, conversion, and revenue.
- Strong experience in field events, digital demand programs, and account-based marketing.
- Familiarity with partner-led or channel-driven go-to-market models.
- Experience managing budgets and optimizing marketing spend.
- Strong leadership experience.
- Analytical mindset with experience using CRM and marketing automation tools.
- Experience with PowerBI or equivalent analytics platforms.
- Strong project management and stakeholder communication skills.
- Experience leveraging AI tools or automation.
Responsibilities
- Execute integrated field marketing programs designed to generate qualified pipeline.
- Partner closely with sales leadership to align on regional priorities.
- Deliver and localize global campaigns for North American audiences.
- Plan and manage field events and account-based marketing initiatives.
- Oversee field marketing budget allocation and ROI optimization.
- Collaborate with channel and partner marketing teams.
- Monitor and analyze campaign performance and conversion metrics.
- Manage and develop team members.
- Champion AI-enabled tools and marketing technologies.
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