Senior Demand Generation Manager
New
United StatesFull-TimeManager
Salary130,000 - 150,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementData AnalysisSalesforceCross-functional collaboration
Requirements
- 7+ years of experience in B2B demand generation, revenue marketing, or regional marketing roles
- Proven success driving pipeline growth through integrated, multi-channel marketing campaigns
- Strong experience supporting commercial, mid-market, or growth-focused sales motions in North America
- Ability to translate sales objectives into structured, measurable marketing programs
- Hands-on experience across paid media, email marketing, webinars, events, ABM, and nurture programs
- Strong analytical skills with experience using data to optimize campaigns and influence stakeholders
- Excellent project management, communication, and cross-functional collaboration skills
- Experience working in fast-paced environments with shifting priorities and high ownership expectations
- Familiarity with marketing and sales tools such as Salesforce, marketing automation platforms, ABM tools, and reporting systems is a plus
- Experience in DevOps, cloud, cybersecurity, or technical B2B industries is highly valued
Responsibilities
- Own regional demand generation strategy, aligning marketing programs with sales and revenue goals across commercial and mid-market segments
- Design and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting
- Develop and run ABM-lite and pipeline acceleration programs targeting priority accounts and segments
- Partner closely with sales leadership, BDRs, and revenue operations to define priorities, target audiences, and growth opportunities
- Build and manage campaign calendars, ensuring alignment with quarterly business objectives and go-to-market initiatives
- Collaborate with product marketing, content, and brand teams to develop messaging, assets, and conversion-focused experiences
- Partner with marketing operations to ensure accurate attribution, reporting, lead routing, and funnel visibility
- Analyze campaign performance and optimize programs based on data, conversion trends, and sales feedback
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