Manager, Marketing Operations
New
Remote-first work environment with flexibility to work from anywhere within Canada.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- Business IntelligenceSalesforceGoogle Analytics
Requirements
- 3–5 years of experience in Marketing Operations, Growth Operations, or a related function in a B2B SaaS or high-growth tech environment.
- Hands-on experience with marketing campaign execution, demand generation support, and performance tracking.
- Strong expertise in Marketo and working knowledge of Salesforce CRM.
- Experience with analytics tools such as Google Analytics, Amplitude, or similar platforms.
- Ability to analyze marketing data and build clear, actionable reports using BI or reporting tools.
- Solid understanding of lead lifecycle management, funnel metrics, and marketing attribution models.
- Experience supporting marketing data governance, quality, and system integrity.
- Familiarity with tools such as Intercom and experience connecting product usage data to marketing workflows is an asset.
- Exposure to AI-enabled tools and automation within marketing workflows is strongly preferred.
- Strong communication skills with the ability to translate marketing requirements into scalable systems and processes.
- Highly detail-oriented, with a strong focus on data accuracy and operational excellence.
Responsibilities
- Support the execution of marketing campaigns across multiple channels, ensuring proper setup, tracking, documentation, and performance measurability.
- Maintain and optimize campaign tracking frameworks to ensure consistent, reliable reporting across all marketing initiatives.
- Own and improve lead lifecycle processes, including lead capture, scoring, routing, and nurture workflows.
- Monitor funnel performance and identify opportunities to improve conversion rates across stages such as MQL, SQL, and pipeline contribution.
- Support marketing attribution efforts and deliver clear performance insights across campaigns and channels.
- Build dashboards and reports to track marketing KPIs, funnel health, and pipeline contribution.
- Ensure strong cross-functional alignment between marketing, sales, and revenue operations teams.
- Drive data quality, governance, and consistency across marketing systems and reporting tools.
- Contribute to automation initiatives and the adoption of AI-enabled tools to improve marketing operations efficiency.
- Support the optimization and administration of key marketing technologies and integrations.
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