Manager, Marketing Operations
New
P
ProcurifyB2B SaaS
Canada RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5 years of experience
- Required Skills
- Google AnalyticsReporting
Requirements
- 3–5 years of experience in Marketing Operations, Growth Operations, or related roles, in a B2B SaaS or high-growth technology environment
- Hands-on experience supporting campaign execution, demand generation, and marketing performance tracking
- Experience working with modern marketing and CRM tools, including: Salesforce CRM, Marketo or equivalent experience, Analytics platforms such as Google Analytics or Amplitude
- Experience working with marketing data, reporting, and campaign analysis
- Exposure to automation or AI-enabled tools in marketing workflows or reporting
- Strong experience with Marketo and working knowledge of Salesforce CRM
- Solid understanding of campaign operations, lead lifecycle management, and marketing attribution
- Experience analyzing marketing performance data and building reports (e.g., BI tools such as Metabase or similar)
- Familiarity with customer engagement platforms such as Intercom, including experience connecting product usage data to communications workflows
- Experience supporting Product Marketing programs, including product launches, interactive demo tooling, and webinar operations.
- Strong attention to detail and commitment to data quality
- Ability to translate marketing requirements into scalable processes and systems
- An AI-forward mindset in applying automation and AI tools to improve marketing workflows and reporting
- Ability to drive adoption of new processes and tools through training, documentation, and stakeholder buy-in
Responsibilities
- Support the execution of marketing campaigns across channels, ensuring accurate setup, tracking, and documentation
- Maintain campaign tracking frameworks to ensure consistent reporting
- Maintain and optimize lead lifecycle processes, including lead capture, scoring, routing, and nurture programs
- Support marketing attribution and campaign performance analysis across channels
- Track and report on key marketing metrics, including conversion across lifecycle stages (e.g., MQL → SQL → pipeline) and overall pipeline contribution
- Administer and optimize Marketo and support marketing use of Salesforce CRM
- Own the administration and optimization of Intercom for customer-facing communications
- Build and maintain dashboards and reports to provide visibility into campaign performance, funnel metrics, and marketing KPIs
- Maintain data quality across marketing systems, including lead and campaign data
- Partner closely with Demand Generation, Content Marketing, Product Marketing, Sales, and RevOps teams to align processes and reporting
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