Senior Marketing Manager, UK
New
Remote within UKFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- SalesforceGoogle AnalyticsSEOHubSpot
Requirements
- Proven experience in SaaS Marketing, Demand Generation, Growth Marketing or Marketing Operations within a B2B SaaS environment.
- Strong hands-on experience with HubSpot (Marketing Hub & Sales Hub).
- Experience with Salesforce is a bonus.
- Highly analytical mindset with a solid understanding of full-funnel reporting, multi-touch attribution and lead scoring.
- Experience managing paid media budgets.
- Experience optimizing for CAC/ROAS.
- Comfortable using Zapier to automate tasks and connect platforms.
- Strong foundation in SEO.
- Strong foundation in CRO.
- Strong foundation in website CMS management.
- Forward-thinking approach to leveraging AI tools, like Claude, to speed up execution and improve campaign performance.
- Excellent communication skills, with the ability to translate data into actionable insights for the commercial leadership team.
Responsibilities
- Build and execute campaigns, automated nurture flows and robust lead routing rules.
- Partner with the wider marketing team to distribute high-value content (reports, guides, webinars) across multiple channels to capture demand and generate net-new leads.
- Support our physical event strategy by driving pre-event meeting bookings, managing lead retrieval processes on-site and ensuring rapid, automated post-event follow-up.
- Maintain marketing database health, ensure GDPR compliance, and use Zapier to connect our tech stack for seamless data flow.
- Manage the technical setup, promotion, and delivery of our webinars to drive engagement and net-new leads.
- Own the website CMS, keeping content fresh and ensuring pages are optimized for lead capture.
- Perform regular SEO audits, resolve site issues, track keyword performance, and explore emerging LLM/AI search optimization strategies.
- Manage budget allocation, strategy, and execution across Paid Search and Social (Google Ads, LinkedIn, Meta).
- Build behavior-based retargeting flows and continuously optimize campaigns for ROAS and Customer Acquisition Cost (CAC).
- Build behavioral lead scoring models in HubSpot/Salesforce/Apollo to ensure Sales only speaks to highly qualified prospects.
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