Director, B2B Data Strategy & Revenue Analytics
New
Remote, United States; This position may be performed remotely in most states within the US, with some exclusionsFull-TimeDirector
Salary140,000 - 160,000 USD per year
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Job Details
- Required Skills
- SalesforceHubSpot
Requirements
- Experience in B2B or demand generation measurement.
- Experience creating measurement plans aligning media to business outcomes.
- Strong experience in marketing analytics, data strategy, marketing operations, or revenue operations.
- Deep hands-on knowledge of Google Tag Manager and modern digital measurement.
- Strong understanding of front-end tracking (event design, dataLayer, cookies, consent).
- Experience with GA4.
- Working knowledge of marketing automation platforms and CRM systems.
- Experience with platforms like Salesforce, HubSpot, Marketo, or Pardot.
- Experience with account-based platforms like Demandbase and 6sense.
- Solid understanding of campaign taxonomy, UTMs, click IDs, and attribution logic.
- Ability to troubleshoot across technical and operational layers.
- Strong QA instincts.
Responsibilities
- Own end-to-end measurement of marketing’s impact on pipeline and revenue.
- Define and maintain the tracking strategy across web, media, marketing automation, and CRM systems.
- Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy.
- Partner with cross-functional teams to make sure campaign data is captured correctly and flows cleanly into downstream systems.
- Ensure leads and campaign touchpoints are ingested and synced accurately into CRM.
- Validate campaign setup so source and content dimensions persist through the funnel.
- Work with sales and ops to ensure marketing-sourced activity is routed to the right sellers.
- Build QA processes that catch breaks in tracking, ingestion, syncing, routing, and attribution.
- Investigate and resolve discrepancies in attribution, conversion tracking, and pipeline data.
- Create clear documentation for tracking requirements, campaign setup, and operational workflows.
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