Director, Growth Marketing
New
Atlanta (Remote Friendly)Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Stakeholder managementData analytics
Requirements
- 10+ years of progressive experience in performance marketing and growth strategy.
- Proven experience scaling D2C products or consumer tech brands.
- Demonstrated success driving complex, multichannel product launches.
- Strategic, data-driven approach to decision-making.
- Deep fluency in modern marketing strategies, especially for family/parent audiences.
- Strong technical and analytical proficiency for defining KPIs.
- Exceptional stakeholder management and executive presence.
- Track record of scaling products from inception to significant ARR.
- Ability to work effectively with external agencies and in-house teams.
- Experience leading and mentoring teams.
Responsibilities
- Lead end-to-end Go-to-Market (GTM) strategy and execution for new products.
- Define target segments and personas.
- Build and execute launch plans, including channel mix and key milestones.
- Partner with product, sales, and marketing teams to ensure product-market fit.
- Build and implement scalable frameworks and processes for launching products.
- Translate product capabilities into customer value propositions.
- Own channel and CRO strategy to identify and scale acquisition channels.
- Analyze performance against growth targets and identify new growth levers.
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