Lead Product Marketing Manager, Growth & Lifecycle
New
B
BnberrySaaS AI
Poland. Portugal. Romania. Czechia. SerbiaFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- Native or near-native English
- Experience
- 6+ years
- Required Skills
- SaaS
Requirements
- 6+ years of product marketing experience.
- At least 2 years experience owning self-serve B2C or low-ACV B2B SaaS funnels.
- Proven track record of improving activation or trial-conversion metrics.
- Deep experience in lifecycle marketing, onboarding sequences, and winback programs.
- Founder-grade copywriting proficiency for LPs, emails, and in-app messaging.
- Quantitative proficiency: funnel modeling, cohort analysis, and retention metrics.
- Native or near-native English proficiency.
Responsibilities
- Own the funnel end-to-end: signup, activation, trial, paid, and retained.
- Design and optimize trial-to-paid conversion experiences and pricing messaging.
- Run full lifecycle programs: onboarding sequences, in-product messaging, and winbacks.
- Refine product positioning and value proposition for a new category.
- Manage and optimize landing pages and messaging-to-market fit.
- Build and optimize the initial host activation experience.
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