Growth & Creative Marketing Generalist - B2B
New
I
Remote in the UKFull-TimeSenior
Salary35,000 - 45,000 GBP per year
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Job Details
- Experience
- 3–5 years
- Required Skills
- FigmaContent creationCRMWordPressHubSpotCanvaSEMrush
Requirements
- 3–5 years in a B2B marketing role with clear, hands-on ownership of content, creative, and campaign delivery
- A portfolio that demonstrates both writing ability and design output — examples across copy and creative assets are required
- Proven, evidenced impact: you can point to campaigns or content programmes you ran and show what they achieved, including a link to a portfolio of work
- Experience planning and executing campaigns end-to-end, not just contributing to them
- Proven experience in paid social, website management, and events alongside core content and creative work
- Strong copywriting across formats, with a confident, adaptable brand voice
- Proficient in Canva and Figma — you use these daily, not occasionally
- Comfortable setting up, running, and reporting on Meta paid ad campaigns at a basic to intermediate level
- Solid understanding of campaign planning: objectives, audience, messaging, channel, measurement
- A strong, creative, and design eye — you know what good looks like, and you can produce it yourself
- Commercial understanding — you connect creative decisions to business outcomes, not just aesthetics
- Working knowledge of GA4, Google Ads Manager, Semrush, and basic marketing reporting
- Familiarity with HubSpot or a similar CRM and marketing automation platform
- Comfortable with a CMS (WordPress or similar) for content and page management
- A degree in Marketing, or CIM Level 6 (Diploma in Professional Marketing), as a minimum
- Related degrees (Communications, Journalism) are considered, where accompanied by a strong marketing portfolio and track record
Responsibilities
- Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters, infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development
- Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required
- Own the content calendar and ensure all activity is planned, produced, and published on time
- Maintain a consistent brand voice and visual identity across every channel and touchpoint
- Support with planning and executing integrated marketing campaigns from brief to delivery
- Write ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoring
- Own 50% of organic social across LinkedIn and other relevant platforms
- Co-own the management of CMS content updates — new pages, copy edits, blog publishing
- Provide content and creative support around the events programme and help with on-the-day coordination as/when needed
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