Product Marketing Manager, Growth
New
S
StripeFintech
Remote in the USFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5-7 years of relevant work experience
- Required Skills
- Cross-functional collaborationA/B testing
Requirements
- 5-7 years of relevant work experience in product marketing, growth marketing, lifecycle marketing, or a related field.
- At least 3 years of experience in B2B SaaS or platform environments, ideally working with self-serve or product-led growth motions.
- Demonstrated experience developing lifecycle or growth marketing programs—including email, in-product messaging, or onboarding flows—with measurable results.
- Track record of working cross-functionally with product, engineering, and data teams to ship growth initiatives.
- Strong writing skills with a portfolio of customer-facing content or campaigns.
- Experience working with developer or startup audiences.
- Familiarity with experimentation frameworks and growth metrics (activation rates, conversion funnels, retention).
- Experience with marketing automation platforms and growth tooling (email platforms, dashboard modules, A/B testing frameworks).
- Background in payments, fintech, or infrastructure platforms.
- Experience managing global/localized campaigns across multiple markets.
Responsibilities
- Partner with Growth product and engineering teams to understand user journeys, identify friction points and drop-off, and define where marketing content can accelerate activation and adoption.
- Develop messaging and content strategy for lifecycle touchpoints—including marketing emails, dashboard modules (Getting Started Modules, Insight Modules), and in-product surfaces—ensuring the right message reaches the right user at the right time.
- Own end-to-end execution of growth marketing programs: write briefs, develop copy frameworks, manage legal and compliance review, coordinate with MarTech/MOPS, and ship globally localized campaigns.
- Serve as a user advocate—deeply understand our self-serve segments (startups, SMBs, developers) and what motivates them at each stage of their journey. Translate complex product value into clear, compelling narratives that drive action.
- Design and run experiments to optimize messaging, targeting, and channel mix. Track results rigorously—CTR, quality scores, activation rates, conversion—and use data to iterate and improve.
- Drive cross-sell and upsell programs that help existing users discover and adopt additional Stripe products, using behavioral signals, timing windows, and personalized content.
- Work cross-functionally across Growth, Product, PMM, Data Science, Lifecycle Marketing, and external agencies to deliver seamless execution across channels and touchpoints. Manage complex, multi-stakeholder projects with many interdependencies.
View Full Description & ApplyYou'll be redirected to the employer's site
