Performance Marketing Specialist (Paid Social)
New
O
Odd BunchFood & Beverage
Fully remote within CanadaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3-5 years in performance marketing, with at least 2 years owning paid social budgets end-to-end
- Required Skills
- Google Analytics
Requirements
- 3-5 years in performance marketing, with at least 2 years owning paid social budgets end-to-end for a DTC brand.
- Deep, recent in-platform expertise across Meta and at least one of TikTok or Pinterest.
- Strong understanding of the relationship between CAC, LTV, and churn, and can translate data into actionable growth strategies.
- Hands-on experience with attribution platforms (Triple Whale, Northbeam, Attribution App, or similar).
- Experience with Google Analytics, Pixel management, and developing testing structures based on performance.
- Experience managing campaigns across multiple geographic markets is a strong asset.
- Demonstrated experience integrating AI tools into the marketing workflow (e.g., using AI for creative testing, sentiment analysis, or automated reporting).
Responsibilities
- Own the paid social strategy and execution across Meta, TikTok, and Pinterest from quarterly planning through daily optimization.
- Manage a 7-figure annual spend, ensuring efficient allocation across regions and provinces to meet weekly net-growth targets and subscriber LTV.
- Build and present weekly and monthly paid social performance narratives to leadership, including learnings, recommendations, and budget reallocation proposals.
- Partner with brand and content teams to develop high-performing, brand-aligned ad creative.
- Use attribution tools to track blended ROAS and make data-driven decisions based on true cohort retention data.
- Stay current with paid social trends and translate them into recommendations that keep our strategy sharp.
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