- Own the paid social strategy and execution across Meta, TikTok, and Pinterest from quarterly planning through daily optimization.
- Manage a 7-figure annual spend, ensuring efficient allocation across regions and provinces to meet weekly net-growth targets and subscriber LTV.
- Build and present weekly and monthly paid social performance narratives to leadership, including learnings, recommendations, and budget reallocation proposals.
- Partner with brand and content teams to develop high-performing, brand-aligned ad creative.
- Use attribution tools to track blended ROAS and make data-driven decisions based on true cohort retention data.
- Stay current with paid social trends and translate them into recommendations that keep our strategy sharp.
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