Head of Marketing - Founding Team
New
Remote (Germany)Full-TimeManager
Salary75,000 - 100,000 EUR per year
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Job Details
- Languages
- English (main) / German (C2/native)
- Experience
- 5+ years
- Required Skills
- Data AnalysisSEOHubSpotSlackNotion
Requirements
- 5+ years in B2B SaaS Marketing at a high-growth company, with real ownership over a marketing function or a significant department
- Proven track record building a Growth strategy from scratch, specifically for the German market
- Full-funnel demand generation expertise: pipeline building, performance marketing, ABM
- Deep understanding of the German business landscape, buyer personas, and cultural nuances
- Data-literate: you pull your own reports, track conversion rates, and make budget decisions based on ROI and CAC
- Fluent in German and English
- Background in HR-tech, payroll, fintech, or employee benefits (nice-to-have)
- Experience managing PR and external communications to build brand authority in a new market (nice-to-have)
- Community-building track record: webinars, local meetups, HR leader circles (nice-to-have)
- Content strategy experience that balances SEO with high-level thought leadership (nice-to-have)
Responsibilities
- Architect and operate the entire local Growth and Marketing engine.
- Make Coverflex visible, credible, and trusted in the German market.
- Educate HR buyers on why modern compensation management matters.
- Generate qualified pipeline.
- Establish a brand presence that earns attention in a traditional, compliance-first landscape.
- Map the German competitive landscape and define your initial go-to-market approach.
- Launch your first local demand generation initiatives — events, content, paid, or all three.
- Build a strong working rhythm with the local Sales and BDR teams.
- Start moving the needle on MQLs and early pipeline contribution.
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