Global Brand, PR and Partnerships Manager
New
Source API remote eligibility restrictions: FranceFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Excellent written and verbal English communication, native or fully fluent
- Experience
- 6+ years hands-on experience
- Required Skills
- SEOTeam management
Requirements
- 6+ years hands-on experience running PR, Brand Marketing, or Partnerships at a recognised consumer, fashion, or lifestyle e-commerce brand, with direct ownership of commercial outcomes
- Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
- Proven track record of macro collabs, brand partnerships, or licensing wins you can point to by name
- Proven track record of building partnership programmes (sports, NGO, community, cultural) that drove brand awareness and demand
- Proven track record placing tier-1 media coverage in fashion, lifestyle, or business publications
- Comfortable working with merchandising and product teams on branded collaborations and collections launches
- Strong commercial acumen — you think in branded search lift, repeat rate, CAC payback, and revenue, not impressions or EMV
- Experience integrating PR with influencer and social to drive brand awareness and branded search
- Experience managing a small in-house team and getting more out of them than they thought possible
- Excellent written and verbal English communication, native or fully fluent
- You partner naturally with SEO and performance teams — you know what signals feed search and AI visibility even if you don’t own the technical side
- Self-starter with a bias for action. You ship at 85% and iterate
- A strategic mindset with a strong understanding of brand building, user behaviour, and funnel metrics
- High attention to detail and a proactive, self-starting attitude
- Proven problem-solving ability and creativity in a fast-paced environment
- A passion for learning and improving continuously
Responsibilities
- Own the commercial outcome of PR, Brand and Partnerships: branded search growth, new-market awareness, contribution to organic revenue
- Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
- Get the fundamentals right first: press releases, editorial direction, brand storytelling — then build pillars on top
- Partner with merchandising on house-brand collections with high quality influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
- Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
- Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
- Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
- Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds AI search visibility
- Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
- Set the editorial direction for brand content on site: storytelling, launches, collab narratives, brand pages. Work in lockstep with our SEO lead on priorities and integration
- Run the editorial engine week-to-week: calendar, brief templates, review loops, output quality, speed to publish
- Track AI search visibility (SGE, AI Overviews, LLMs) and shape PR and mentions so our brand surfaces in the answers
- Run disciplined experiments on formats, hooks, and distribution. Kill what doesn’t work fast
- Translate results into clear commercial insights — no fluff reporting
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