Senior B2B Content Writer (Marketing)
New
United StatesFull-TimeSenior
Salary82,300 - 112,500 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 5 - 8+ years of experience
- Required Skills
- Project ManagementSEO
Requirements
- 5 - 8+ years of experience writing B2B content in a marketing, agency, editorial, or in-house environment
- Experience in healthcare, benefits, wellness, or HR/total rewards is strongly preferred
- Portfolio or writing samples demonstrating B2B content across channels (web, email, enablement, long-form) beneficial
- Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
- Experience writing in regulated or compliance-reviewed environments (e.g., healthcare, benefits, financial services) and comfort navigating reviews and substantiation
- Strong editorial, writing, and storytelling skills with the ability to adapt messaging for different audiences and platforms
- Experience using AI tools to accelerate content development while maintaining accuracy, brand voice, and compliance, and/or to manage content across multiple channels
- Familiarity with SEO best practices, web writing, and content optimization; able to write for both humans and search intent without sacrificing clarity
- Excellent project management skills with the ability to manage multiple priorities and deadlines
- Ability to work cross-functionally and collaborate with various teams in a fast-paced environment
- Proven ability to write for B2B audiences, translating complex concepts into clear, compelling messaging and narratives
- Strong interviewing and synthesis skills: able to elicit insights from SMEs and turn them into accurate, audience-ready content
- Comfortable operating as an embedded partner in a strategist-led workflow: contributes ideas, flags risks/gaps, and iterates quickly based on feedback
- Strong editorial judgment and attention to detail (structure, scannability, tone, grammar), with a bias toward clarity and audience outcomes
- Able to manage work in a shared workflow (briefs, reviews, versioning) and keep stakeholders aligned on status, feedback, and deadlines
Responsibilities
- Co-own B2B content planning with strategists across demand gen, ABM, sales enablement, and customer marketing
- Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials
- Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation
- Use performance and sales feedback to continuously improve messaging, clarity, and conversion
- Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content
- Build content from credible source material: interview SMEs, synthesize research, and ensure terminology and claims are accurate
- Develop strategic narratives and proof points: propose angles, identify content gaps, and recommend formats that align to funnel stage and channel
- Shape, maintain and evolve B2B voice, content, and messaging guidelines across products and audiences
- Use performance insights (engagement, conversion, qualitative sales feedback) to refine messaging, improve clarity, and strengthen content effectiveness over time
- Coordinate with design, digital, and demand teams to adapt content for channel needs and apply best practices (SEO, accessibility, readability)
View Full Description & ApplyYou'll be redirected to the employer's site
