Marketing Manager
New
Remote (Germany)Full-TimeMiddle
Salary60,000 - 75,000 EUR per year
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Job Details
- Languages
- English (main) / German (C2/native)
- Experience
- 5+ years
- Required Skills
- FigmaSEOWritingSaaSHubSpotNotion
Requirements
- Native or fully fluent German, with professional English
- 5+ years in B2B marketing (SaaS, HR tech, or fintech preferred)
- Proven experience working in the German market
- Strong writing skills in German (native-level storytelling, not translation)
- Experience owning organic channels end-to-end (SEO, content, PR, events)
- Website management experience (content, landing pages, analytics)
- Ability to move between strategy and execution
- Proficient with AI tools in daily workflows
- Knowledge of the German benefits landscape (e.g. Sachbezug, bAV, etc.)
- Familiarity with HR tools ecosystem (e.g. DATEV, Personio)
- Experience launching a brand or market from scratch
- Existing network in German HR / Finance communities
- Experience with Webflow or similar CMS
Responsibilities
- Build Coverflex’s marketing presence in Germany from zero — brand, content, and organic pipeline.
- Establish credibility, generate demand, and support market entry in one of our most strategic and complex markets.
- Deliver German market launch readiness (website, content, sales materials)
- Established initial brand presence (PR, community, events)
- Started generating inbound pipeline from organic channels
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