- Create, manage and execute delegate and sponsorship marketing campaign plans
- Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously
- Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation
- Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements
- Growing our organic presence on LinkedIn, YouTube and Instagram
- Managing landing pages and campaign assets
- Tracking and reporting on campaign performance, and making decisions about what to improve
- Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively
CRMHubSpot