B2B Event Marketing Manager
B
Business of AppsApp industry
Based in the UK or a European time zone, European time zoneFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- CRMHubSpot
Requirements
- 5+ years of running marketing campaigns in a high quality B2B events environment
- Strong working knowledge of Hubspot
- Able to directly manage paid campaigns on Linkedin and Facebook
- Able to travel to our events in NYC, Berlin and London
- Based in the UK or a European time zone
Responsibilities
- Create, manage and execute delegate and sponsorship marketing campaign plans
- Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously
- Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation
- Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements
- Growing our organic presence on LinkedIn, YouTube and Instagram
- Managing landing pages and campaign assets
- Tracking and reporting on campaign performance, and making decisions about what to improve
- Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively
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