Digital PR Manager (Maternity Cover)
J
JellyfishDigital marketing
Location: London, Workplace: HybridFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years of experience
- Required Skills
- Communication SkillsSEOOrganizational skillsPresentation skills
Requirements
- 3+ years of experience in Digital PR, with a proven track record of leading campaigns from ideation to delivery.
- Strong storytelling skills, able to craft narratives that capture media attention.
- Expertise in media outreach.
- Understanding of SEO and link-building, and how Digital PR contributes to organic search success.
- Excellent communication and presentation skills, comfortable leading client meetings and workshops.
- Strategic thinker and hands-on doer, able to balance big-picture vision with execution.
- Strong organisational skills, capable of managing multiple campaigns at once.
- Experience with PR tools like MuckRack, SEMrush, and/or Buzzstream (nice to have).
- Ability to analyse and interpret SEO performance data to inform PR strategies (nice to have).
- Experience in international or multi-market PR campaigns (nice to have).
- Experience in digital PR activity for auto, insurance, tech or SME clients (nice to have).
Responsibilities
- Own and manage Digital PR campaigns from ideation to execution, ensuring alignment with SEO and broader marketing strategies.
- Develop compelling stories and creative campaign ideas that earn media coverage and drive engagement.
- Build and maintain relationships with journalists to secure high-quality placements.
- Work closely with SEO & GEO specialists to create targeted outreach strategies that improve organic and LLM search performance.
- Identify newsjacking and reactive PR opportunities to ensure our clients stay at the forefront of industry conversations.
- Serve as the day-to-day lead for key client accounts, ensuring seamless communication, strategy alignment, and campaign execution.
- Present campaign strategies, progress updates, and results to clients, showcasing the impact of Digital PR on their SEO performance.
- Monitor, track, and report on campaign performance, using data to refine and optimise PR strategies.
- Conduct backlink analysis and competitor benchmarking, working with SEO teams to identify new opportunities.
- Work cross-functionally with SEO, content, and creative teams to maximise the impact of Digital PR.
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